Why This Matters

When your brand isn’t crystal-clear, everything gets harder — decisions, marketing, even hiring. But when clarity is aligned with purpose, your brand doesn’t just grow, it transforms.

These workbooks give you a proven framework to:

  • Define a purpose people believe in — and rally behind
  • Align your team so you scale with integrity
  • Claim a position in the market that sets you apart

No fluff. Just the clarity you need to move faster, grow stronger, and create impact with intent.

What's Inside

Workbook 01

Purpose, Mission & Vision

Clarify your North Star and set a direction the team can rally behind. Templates + examples included.

View Workbook

WORKBOOK 02.

Brand Values

Turn principles into behaviours. Define values you can hire, reward and market with.

View Workbook

WORKBOOK 03.

Brand Positioning Strategy

Identify your audience, nail your advantage, and write a positioning statement that sticks.

View Workbook

Who This is For

  • Founders & Entrepreneurs

    Gain brand clarity early so you can attract the right opportunities and scale with confidence from day one.

  • Established Teams

    Align leadership, unify messaging, and keep everyone moving toward the same goals, even as the business grows.

  • Large Corporations

    Eliminate brand confusion, align departments, and sharpen focus across complex structures.

Choose Your Workbook

1 4

How it Works

  • Download instantly

    You’ll get editable PDFs you can use solo or with your team.

  • Work through the prompts

    Each exercise builds to a clear, confident answer.

  • Apply it everywhere

    Website copy, pitches, hiring, campaigns—clarity compounds

Frequently Asked Questions

How long will it take to complete the workbooks?

Each workbook is designed to be thoughtful, not rushed. We recommend allowing 1–3 weeks per workbook when done with intention and reflection.

Can I complete them solo, or do I need a team?

You can definitely complete them solo. However, we encourage involving your team or key stakeholders where possible — clarity grows stronger through collaboration.

Are these suitable for startups or established businesses?

Both. Startups can use them to build strong foundations. Established businesses can use them to realign, refresh, or scale more intentionally.

Are the workbooks editable?

Yes. All PDFs are fully editable — type directly into them, save your progress, or print them out to work through by hand.

Do I need any prior branding or marketing knowledge?

Not at all. The workbooks are beginner-friendly, with clear instructions and examples, while still providing depth for experienced professionals.

Can I use these for multiple brands or projects?

Yes — once purchased, you can use the editable PDFs for any brand you own or manage.

Can I get a refund if I’m not satisfied?

Absolutely. If the workbooks don’t meet your expectations, we offer a 30-day money-back guarantee.

How do I know if I’m doing it right?

Each workbook includes examples, templates, and prompts to guide you. Plus, you can book a session with simpl. Agency for personalised feedback.

What if I need help completing the workbooks?

simpl. Agency can guide you through each step in a tailored workshop or consultation. Just get in touch to book your session.

What Others Are Saying

  • Butterfly Maternity

    "The Make Your Mark Workbooks have been instrumental in defining our purpose, values, and positioning. They’ve laid the foundation for our growth, and we couldn’t have achieved it without them."

  • 4ZERO

    "These workbooks nailed the essence of our brand. Using the exercises, we refined our positioning and story, which played a key role in securing the capital we needed to take our business to the next level."

  • UniSC

    "The Make Your Mark Workbooks gave our leadership team the clarity we needed to set a clear direction for the Space to Sea Accelerator brand. The process was seamless, and the frameworks helped us launch with confidence and impact."

Ready to Make Your Mark?

Get the framework trusted by purpose-led businesses to grow with authenticity, integrity, and intent.

Build a Purpose-Driven Brand