Conscious Consumer Persona Template

Understand the new generation of values-driven buyers. This free template helps you map the motivations, values, and behaviours of conscious consumers who care about more than just money. It goes beyond the basics — highlighting sustainability priorities, emotional drivers, and the trust signals people look for before choosing a brand.

Use it to sharpen your marketing, refine your messaging, and design offerings that resonate with customers who want businesses to make a positive impact.

• Covers sustainability, impact motivations, and emotional drivers
• Ideal for conscious brands, social enterprises, and B Corps in the making
• Free, simple, and ready to use